TL;DR
Honda is planning to reintroduce the Element as a hybrid SUV in 2029, aiming to compete with models like the Ford Bronco Sport. The vehicle will be built in Ohio and target a price range of $30,000-$35,000. Honda has not officially confirmed the plans.
Honda is planning to bring back the Element as a hybrid SUV in 2029, aiming to appeal to consumers interested in affordable, off-road-capable vehicles. The automaker has not officially confirmed the project but reportedly intends to position the new model between the HR-V and CR-V in its lineup.
According to reports from Automotive News, Honda’s revived Element will be built at its Ohio manufacturing plant and is projected to target sales of around 100,000 units in its first full year. The model is expected to feature a hybrid powertrain, aligning with Honda’s broader electrification strategy. The original Element, which was discontinued in 2011 due to declining sales, has maintained a cult following, largely because of its versatile interior and rugged styling.
The new hybrid Element is anticipated to compete with models like the Ford Bronco Sport and will likely sit in a price range of $30,000 to $35,000, making it an accessible option for consumers seeking an off-road-ready vehicle. Honda is already offering hybrid versions of the CR-V and has Rugged TrailSport trims for other models, indicating a focus on off-road and adventure-oriented vehicles.
Honda has not officially announced the revival, and a spokesperson told Engadget, “The Honda Element has maintained a cult following since it was discontinued in 2011, and hopes for its possible return continue to circulate online. We sincerely appreciate the enthusiasm for the Element, but we are not going to engage in speculation about our future product plans.” The company’s statement suggests that while the project is under consideration, formal confirmation is pending.
Potential Impact on Compact SUV Market
The possible return of the Honda Element as a hybrid SUV could influence the compact and off-road vehicle segments by offering a versatile, affordable option with a dedicated fan base. Its reintroduction would also reflect Honda’s broader shift toward electrification and adventure-oriented vehicles, potentially attracting buyers looking for practical, customizable, and environmentally friendly options. The model’s success could further accelerate competitors’ focus on hybrid and off-road-capable vehicles, shaping future offerings in this segment.
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Honda’s Off-Road and Hybrid Strategy Development
Honda discontinued the original Element in 2011 after years of declining sales, but it retained a cult following due to its unique boxy design and practical interior. Over recent years, Honda has expanded its lineup of off-road-ready vehicles, including TrailSport trims of the CR-V and Passport, as well as rugged versions of the Pilot and Ridgeline. The company has also introduced three new EVs in late 2025, although none are currently slated for the U.S. market.
The automaker’s interest in smaller, off-road-capable vehicles aligns with market trends showing increased consumer demand for adventure-ready SUVs. The planned revival of the Element as a hybrid model fits into Honda’s overall electrification goals and its strategy to appeal to a broader range of outdoor enthusiasts and practical vehicle users.
“Honda’s plans to bring back the Element as a hybrid SUV reflect a strategic move to capture the off-road and adventure vehicle market segment.”
— an anonymous researcher
compact hybrid SUV 2029
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Unconfirmed Official Confirmation and Details
Honda has not officially confirmed the development or launch of the new Element. The plans are based on reports from Automotive News and industry sources, and the company’s spokesperson declined to comment further. Specific details about the powertrain, features, or exact timing remain unconfirmed, and the project could still be subject to change.
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Awaiting Official Confirmation and Further Details
Honda is expected to provide more information closer to the model’s planned 2029 launch. Industry analysts will watch for official statements, prototype reveals, and further details on the vehicle’s specifications and pricing. The company’s future electrification plans and its approach to off-road vehicles will also influence the final product’s features and market positioning.
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Key Questions
Will the new Honda Element be fully electric?
It is not yet confirmed whether the new Element will be fully electric or hybrid, but reports suggest it will feature a hybrid powertrain.
When is the Honda Element expected to be available for purchase?
If the project proceeds as reported, the new Element could be launched in 2029.
What will be the price range of the revived Honda Element?
Based on industry speculation, the starting price could be between $30,000 and $35,000.
Will the new Element retain the same interior features as the original?
Specific interior details are not confirmed, but Honda is likely to retain its versatile, easy-to-clean design aimed at outdoor and practical use.
Has Honda officially announced the return of the Element?
No, Honda has not officially confirmed the revival; the plans are based on industry reports and statements indicating ongoing interest.
Source: Engadget
